Vishal Goyal

Vishal Goyal

Design Director, Comdez Communication Pvt. Ltd.

Vishal is Principal Designer in Comdez (Strategic design agency, believes in building joyful experiences through design) believes that design is not limited to developing marketing collateral, a product, or a system, it is in everything that we do. Therefore, a good design can help one uplift not just their businesses, but their life and living as a whole. Vishal’s definition of a powerful functional design is something that is goal-oriented, minimalistic, and human-centered.

As a designer, he is a staunch supporter of the application of emotional intelligence, empathy, creative disruption, creative strategy, and algometry. Using these principles, one can create designs that drive decisions. He is an emerging technology enthusiast, who believes never cease to learn. Stay curious, stay open.

After giving 23 years in design and technology, Vishal has identified the recipe to create an innovative product that is cutting-edge, sustainable and scalable is by amalgamating the right matrix of technology into a good design structure, When not designing at work, Vishal is either photographing nature and art, or baking bread. He loves coffee-fueled discussions with various startup-founders and communities that aim to create meaningful positive changes. Mentoring enthusiastic go-getter minds is his ultimate passion..

Session Title

Talent Management with Total Football Team Game Theory


Session Overview

An effective talent management methodology is pivotal while designing an exhaustive operational strategy for any organization. It helps the top leaders and decision-makers in managing the pressure of performance. Also, it aids in effectively tackling the radical digital revolution taking place due to the constant introduction of emerging technologies.

Total Football Team (TFT) talent management methodology is one such tactical approach, using which, organizations can accelerate the time-cycle of designing any digital product. These teams are highly agile, updated on emerging technologies, and display ownership. They are dynamic, coachable, collaborative, high on performance, motivated, and committed.

Hence, their presence in a project helps in better ideation, faster implementation, and flawless introduction of solutions. Consequently, the product ends up being much more cost-effective, sustainable, and scalable.

It was during the author’s stint at one of the top-media houses of India that he first learned about the use of Total Football Team for more innovative and faster designing of products. Many years later, he implemented this tactical method while working on one of his most ambitious projects, ‘OKAS’ – The first human-centric home automation system.

The outcomes were amazing. Not only that the Total Football Team was highly productive during the design thinking and the development of the product, but it also turned instrumental in making the overall environment within the organization positive, enthusiastic, and motivated.

TFT is basically a cross-functional team, where the members are coached in a way so that they can interchange the roles of each other and handhold with every other department in the organization. Selection of TFT is one of the most critical elements that require attention and analysis. Apart from the performance of the employees, they are judged on six other vital aspects, which are – personal traits, intelligence, professional background, attitude, activity, and organizational structure. These elements include under them many dimensions ranging from one’s problem-solving skills to commitment towards the mission and the goals of the organization.

TFT for any project, when built and managed effectively, can be a beneficial attribute for the completion of project within the set time. It improves the resourcefulness of the project. And, for a certain, brings upon a lot of creative ideation and innovation within the product.

The final result is a more sustainable and much scalable solution that can establish, escalate, and strengthen the presence and performance of any project.